Certifications and Honors - CMM

The Global Certification in Meeting Management (CMM) is the first university co-developed global professional designation for meeting professionals. The global CMM focuses on strategic issues and executive decision-making and offers advanced level meeting professionals the opportunity for:

  • Education in strategic thinking and acting,
  • A global certification and industry recognition,
  • Potential career advancement,
  • A networking community of other advanced-level people.

By focusing on management issues critical to the meeting industry, the course can benefit all senior meeting and event professionals - whether you seek the prestige and career rewards that come with the CMM designation or the training in advanced management processes and inspiration that improve your strategic planning skills.

Who Should Apply for the Global CMM Program?

The CMM program is an opportunity for experienced meeting and event professionals to be recognized as strategic contributors to the bottom line of their business. You are an ideal candidate for the CMM program if:

  • You have 10 years or more experience in the industry as a supplier, DMC, PCO and/or meeting/event planner
  • You want to move your career to a new strategic level
  • You are perceived as a logistics implementer and are faced with demonstrating your value
  • You want to gain new strategic thinking skills and put them into action
  • You need to speak the same language as your management and executives
  • You are striving to stay ahead of the curve and competition
  • You are dealing with cutbacks, outsourcing, ROI, doing more with less, competition/mergers, keeping up with technology, budget restrictions, centralizing, job security, economic advancement, keeping customers and clients, finding and keeping quality staff
  • You are seeking interaction with advanced-level industry peers

CMM Certification Provides...

A meeting professional who has earned the designation "Certification in Meeting Management" (CMM) is qualified to be a leader in his/her business organization and to think and act strategically in order to:

  • Position meetings to accelerate the growth of business
  • Understand and implement the overall vision/mission of an organization
  • Prepare and/or implement a business plan
  • Successfully operate within an organization's culture or help change it
  • Develop and manage an effective resource network
  • Assess cross-cultural and global dynamics
  • Be results-oriented
  • Effect change

Course Work Information

There are 4 parts to the course:

Acceptance into the Program

  • Successful completion of the application and acceptance into the CMM program


Before you arrive, you are given pre-residency assignments to complete:

  • Assigned pre-reading materials (2-3 books plus possible articles)
  • Faculty to Attendee" survey covering your prior knowledge and session expectations
  • Psychological type questionnaire
  • On-line case study team participation

You will be placed in an "ideal" case study team and your team will "meet" through technology with specific pre-residency tasks. The group will continue to work together during the residency.


The four-1/2 day residential full-immersion course begins with an opening session on acting strategically followed by a reception. Curriculum for the week includes sessions covering:

  • Strategic Thinking & Acting
  • Strategic Negotiation: Influencing Outcomes
  • Strategic Marketing
  • Strategic Meeting Management
  • Strategic Leadership: Leading With the Brain - Emergenetics & Change
  • Organizational Culture Awareness Forum
  • e-Volution: Technology & You

Along with attending these sessions, attendees will also participate in a continuation of the same small group to which they were assigned in the pre-residency. Each small group is assigned an aspect of organizing a corporate meeting. They then apply what they learned during the residency to their own part of the planning. At the end of the residency each group presents their aspect of the meeting.


The CMM exam is an open-book and open-notes exam. The exam is composed of essay questions and asks you to apply what you have learned to your own organization/situation. You may either take the exam on the last day, or you can submit it through email to MPI one week after the program. If you take the exam onsite, you need to bring your own laptop computer with CD or floppy disk drive.

Post-residency Business Project

The final aspect of attaining your CMM is completing a business project. The business project is due to MPI six weeks following the residency. The project requires you to take what you learned during the program and produce a strategic business plan. The business plan can be for either a new business venture that you would like to pursue or a restructuring of your current situation. You are given a set of guidelines to follow in developing your business project, and it is anonymously evaluated by two experienced, senior, industry experts to determine your success. You are given detailed information about how to improve the plan. The business projects and the scores are confidential.

CMM Application Information

You must first quality for the program by completing the online application form. On the application form, you need to document your professional education background, meeting management and business experience, language skills and professional contributions, as well as submit 2 references.

The application is designed to score itself electronically. However, MPI staff will also do a thorough evaluation as well. Should any questions or concerns arise in the evaluation process, MPI will contact you.

The non-refundable application fee is:

  • MPI Member - $75.00 US Dollars
  • Non-Member - $125.00 US Dollars

Acceptance in the Program

Upon successful acceptance into the program, you will receive notification and a registration form for the next scheduled CMM program (if dates for the next program have been finalized). However, approved candidates may attend any of the scheduled programs worldwide. Your acceptance is valid for 2 years - after which you must reapply and submit a non-refundable application fee.

For more information on how to apply for your CMM, please follow the link below. http://www.mpiweb.org/education/cmm/app_info.asp


John Cruz, CMM
Blue Cross Blue Shield NC
Durham, NC
Karen Knox, CMP, CMM
Visit Winston-Salem
Winston-Salem, NC
Ginny Fountain, CMP, CMM
NC Association of Electric Co-ops
Raleigh, NC
Mandy Lowe, CMP, CMM
NC Association of Realtors
Greensboro, NC
Deanna Griffith-House, CMP, CMM, GWPgM, CME, PMP, PCM
Charter Spectrum Reach
Tega Cay, SC
Timothy Mabe, CMP, CMM, CFE
High Point CVB
High Point, NC
Alison Harding, CMP, CMM, GTP
Global Knowledge
Cary, NC
Flora Moorman, CMP, CMM, CSEP
Charles Hamner Conference Center
Oriental, NC
Kathy Hastings, CMP, CMM
Waxhaw, NC
Yvonne Patton, CMM
Durham, NC
Lori Hedrick, CMP, CMM, MHA, CSEP
Burroughs Wellcome Fund
Elizabeth Peeler, CMP, CMM
D-P Planning Meetings & Events
Cary, NC
Amelia Hodges, CMP, CMM
Morrisville, NC
Michelle White-Sukala, CMP, CMM
Associated Luxury Hotels Int'l.


Please email any updates to Christine@themanagementoffice.com.