July 2018 Meeting

July 19, 2018 4:00 PM to July 20, 2018 12:00 PM
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Marriott Twin City Quarter and Benton Convention Center
425 North Cherry Street
Winston-Salem, NC 27101

Meeting Agenda

Thursday, July 19th 

Time Function Location
2:30pm - 4:30pm     Board of Directors Meeting

Salem (Marriott)

4:00pm - 7:30pm        Registration

Hearn Foyer (Marriott)     

5:00pm - 6:00pm          

Education Session: "The Event Design Experience: How to Make a Meeting an Event" 

Hearn AB (Marriott)

6:15pm - 6:45pm               New Member / First Timer Mixer Piedmont (Marriott)
6:45pm - 8:45pm Welcome Reception Winston Ballroom I (Convention Center)


Friday, July 20th  
All events are in Benton Convention Center

Time Function Location
7:30am - 10:30am  Registration

Winston I Foyer

8:00am - 9:00am        Breakfast

Chapter Announcements begin at 8:30

Winston Ballroom I 

9:00am - 10:15am 

Education Session: "Understanding the anatomy of Special Events through the 'Event Design Experience'" Part I

Winston Ballroom I

10:30am - 10:45am

Morning Break

Winston I Foyer
10:45am - 11:30am

Education Session: "Understanding the anatomy of Special Events through the 'Event Design Experience'" Part II

Winston Ballroom I

11:45am - 12:15pm            CMP Exam Information Session Twin City Boardroom



The Event Design Experience

Thursday, July 19 (5:00pm - 6:00pm)


With many years of experience in both the corporate and social setting, Clarke Allen understands what it takes to make any event an experience. His teaching will allow attendees the ability to think about the senses and how each one can make an impact in an event. It is an ideal presentation for anyone who wants to elevate their next meeting into an experience for the attendees by creating an environment that is productive and unique.

Take Aways: 

  • Explain the meaning of being an event planner and all of the responsibilities that fulfill that title.
  • Describe the importance of budgeting prep, time management, and strategic planning to make an event a success.
  • Learn the dimensions of an event experience and how to incorporate simple touches, such as the 5 senses, to make any event an experience.
  • Recognize how to successfully incorporate soft skills in order to build relationships with vendor partners to make events successful.
  • Learning to better understand budget development, contracts, and vendor negotiation in order to reach ultimate success.
  • Establishing a theme and using it creatively to elevate your meeting experience without having to go overboard.
  • Understanding the purpose of the meeting by identifying the goals and objectives.

How to Make a Meeting an Event:

In this day and age we are bombarded by content, emails, and attending meetings all day long. Meeting and event planners should create context to content through environmental design, theme, and proper brand communication. We create touch points that determine a degree of engagement, producing a higher ROI, not return on investment, but as I like to call it, Retention of Information. In this presentation, we are going to learn the power of making your meeting an event by identifying the why, determining the goal with a specific set of objectives, and layering the senses to create the most insightful experiences.

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.


Understanding the anatomy of Special Events through "The Event Design Experience"

Friday, July 20 (9:00am - 11:30am)

Ever wondered what it takes to design a world-class event? Understanding the nuances that make an event an experience?

Take Aways:

  • Importance of research
  • Schematic through Execution
  • Procurement, Schedule, Budget, Hitting Milestones, i.e. Event team planning from A to Z
  • Onsite event management
  • Final evaluation of the event

Clarke walks you through each critical phase to help you understand the importance of each aspect of event design & planning. Clarke explains how each element weaves together to create an EVENT DESIGN EXPERIENCE worth remembering.

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Events Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.

Speaker: Clarke Allen, BS, DMP

Clarke is the founder and owner of the Clarke Allen Group, headquartered in Charlotte, North Carolina. His entrepreneurial spirit and restless creativity propelled Clarke to open several businesses, becoming one of the most respected event design and production companies on the east coast. Clarke is known for his ability to build client relationships and vendor partnerships.

Clarke was recognized early for his ability to sell an entire experience instead of merely a hotel room. Knowing little about starting a business, his strong passion and grit led him to founding a series of businesses over the last 21 years. In 2000 Clarke decided to co-locate his two companies, Charlotte Arrangements and Creatrix and decided to develop an old warehouse in the NoDa neighborhood. In 2005 after purchasing an additional 3 acres he designed and build CenterStage@NoDa. In 2013, Clarke pulled all his companies together under the flagship Clarke Allen®, an award winning, multi-million dollar company producing over 250 programs each year. His impressive reputation has attracted clients such as the Carolina Panthers, Lowe’s Home Improvement, Samaritan’s Feet International, Preston Bailey, David Tutera, Will Ferrell, the Steve Smith Family Foundation, the late Dr. Maya Angelou, and Oprah Winfrey.

Clarke is the author of The Inevitable Box: A Quest for Significance, which details his road to self awareness and enhanced emotional intelligence learned while facing the lowest moment of his life and then fighting to overcome traits that affected him personally and professionally. The goal in writing this book is to challenge readers to reach beyond boundaries of their comfort zone as it compels people to confront the fears keeping you from experiencing the destiny that is inevitable in everyone’s lives.

Clarke has been speaking to corporations, organizations and industry partners for the past 16 years sharing his proven method of personal change management and his knowledge of the event industry. His areas of interest are: leadership development, change management and methodology, people management, emotional intelligence, convention and meeting event development, creativity and design, event creation and the stakeholders.

When Clarke is not planning jaw-dropping events and unparalleled experiences, you can find him at home cooking up a gourmet meal, checking out the local breweries in Charlotte, working out, or finding his Zen in yoga class.  As always, the driving force and source of inspiration behind all he does are his two sons, Carson and Cooper.


A room block is being held at the Marriott Twin City Quarter with a room rate of $129 a night. The group rate will be honored for 2 days pre and post conference based on availability! The room block has closed. Please contact Christine Irwin for questions. 

If you are a meeting planner and attend the July meeting and stay at the Marriott Winston-Salem you will receive 5,000 bonus Marriott Reward points compliments of the hotel!


$85.00 Member Full Registration
$100.00 after 05:00 pm July 6

$120.00 Non-Member Full Registration
$135.00 after 05:00 pm July 6

$60.00 Member Reception Only
$75.00 after 05:00 pm July 6

$70.00 Member Education Only
$85.00 after 05:00 pm July 6

$80.00 Non-Member Reception Only
$95.00 after 05:00 pm July 6

$90.00 Non-Member Education Only
$105.00 after 05:00 pm July 6

$55.00 Student
$70.00 after 05:00 pm July 6

$75.00 Spouse / Non-Industry Guest
$90.00 after 05:00 pm July 6

$225.00 Chapter Meeting Vendor Table - Member

$275.00 Chapter Meeting Vendor Table - Non-Member